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Dissecting a successful direct marketing e-mail
E-mail is the perfect media for direct marketing. Compared to regular mail, it is about hundred times cheaper. Yet, few companies manage to run a truly successful direct marketing campaign, according to Paul Soltoff. Paul has been in business of direct marketing for the past 20 years. Now he is a chief executive officer of SendTec, Inc., the parent company of DirectNet Advertising (DNA) and iFactz
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How to choose the right keywords for your site
Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyphrase selection and evaluation.
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SharewarePromotions Offers New Marketing Opportunities for Software Companies
SharewarePromotions have worked with hundreds of software developers and companies from thirty eight countries around the world, many of whom have been reaping the benefits of the “try before you buy” model for many years.

Contrary to popular misconception, shareware is not a type of software. It is a means of marketing and distribution. Shareware allows the user to try software before purchasing it, allowing the developer to put their software in front of potential customers from all over the world.

The Software Marketing Consultation Package allows the software company to tap directly into SharewarePromotions’ extensive knowledge and experience. Whether they are looking for a one-time consultation, an ongoing arrangement, a written report, an exchange of emails, a phone call or a face to face meeting, SharewarePromotions can provide exactly what they are looking for.

The costs start at US $350.00 per hour, and billing and payment options are arranged on an individual basis.

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Visa Exec Explains New Slogan for Why Life Takes Visa

Co-host Brad Forsythe interviews Susanne Lyons, CMO of Visa USA. Susanne is responsible for all aspects of brand, advertising and marketing services for one of the world’s most successful payments companies, and serves on the company’s Executive Management Committee as Chief Marketing Officer. She has held senior marketing and general management roles at some of the largest financial services companies in America. She also served as Chief Marketing Officer for Charles Schwab & Co., Inc. In her ten year career at Schwab, she held various marketing and general management positions, including Enterprise President of Retail Client Services, where she was responsible for 4000 customer service employees.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.

23-Apr-06 4:00 PM
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New Sales and Marketing Consultancy to Light the Way for Businesses Stuck in the ‘Mature Market’ Darkness
A new sales and marketing consultancy, Luminary Consultants, has identified the need to back-up business analysis with tangible support so that companies can fully realise their objectives and potential. Luminary is headed by Vince Woodward, a mature engineer and Durham Business School MBA, with his wife, Alison Woodward, a Chartered Management Accountant, playing a key role. (PRWEB Jul 1, 2006)
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Marketing Bridge launches Marketing Bridge FranchiseSM: Web-Enabled Marketing Services for the Franchise Market
Marketing Bridge FranchiseSM addresses a major problem faced by owners of franchises experiencing rapid growth: “How do I maintain control over my system-wide marketing while adding new locations?” (PRWEB Jul 12, 2006) Trackback URI: http://www.prweb.com/dingpr.php/Q291cC1TaW5nLVBpZ2ctU3F1YS1JbnNlLVplcm8=
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Marketing, Branding, Feedback, & Network Stability
Using multiple marketing mediums can provide synergistic forces which improve your overall brand strength and business value, even if some of the marketing channels do not look profitable at first glance.
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Bull Market 2004
The good news of the days is that shareware-marketing.net has received the honor of being one of teh very few companies that can carry the 'purple bull' seal: This is a mark of excellence based on the Seth Godin book...
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Marketing Test of a Solo Ezine Ad
Testing your marketing scientifically is important to improve your marketing increase your sales. Here is a detailed example of a very simple marketing test I recently did for a solo ezine ad from Solo-Ads.com...
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Business Intelligence Provider Hoover’s Releases Latest Edition of “The Hoover’s 100” List of the Top 100 Companies Searched Most on its Site
Hoover’s today announced the latest edition of “The Hoover’s 100,” a monthly list of the companies most searched on Hoover’s Web site (http://www.hoovers.com). Derived by tracking the search requests of Hoover’s subscribers, The Hoover’s 100 company list provides insight on which companies are being watched most closely by corporate executives, as well as sales, marketing, and business development professionals, who represent a large portion of Hoover’s customers seeking business intelligence. (PRWEB Jul 7, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/Q291cC1NYWduLUZhbHUtUGlnZy1JbnNlLVplcm8=
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HP Marketing Blog
This post really helps explain how influence and linking juice is generated in the blogosphere, specifically about the topic of new marketing methods in the age of consumer generated media. Thanks Eric. Web 2.0 viral networks – The Marketing blogging...
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Enterprise Document Presentment: StreamServe Automates the Personal Touch
Whether they're delivered as printed documents, HTML emails, or voice or text messages, it's important that the customer communications that are generated by ERP, CRM, or other back-office systems be as attractive and targeted to your customers' individual interests and needs as possible.<br><br>Download this IDC white paper to read about enterprise document presentment (EDP) systems and how they help today's businesses achieve this goal. The paper features several brief but compelling case studies of real-world companies that have implemented StreamServe's EDP solution. They highlight how StreamServe has helped those companies turn their routine business correspondence into an effective marketing tool for cross-selling, up-selling, and brand building.
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Digital River and Intraware Cooperate
Intraware, Inc, a leading provider of electronic software and license delivery and management solutions, announced today that it has signed a joint marketing agreement with Digital River, Inc., a global leader in e-commerce outsourcing. Through the marketing agreement, the companies are expanding their strategic business relationship to deliver integrated e-commerce services to enterprise software publishers. full article

This is interesting because I have never heard of Intraware in the space of electronic software and license delivery. I'm guessing they are aimed at enterprise delivery.

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Portal Marketing
The goal of every good marketing campaign is to reach its 'target market'. Whether that be new or existing customers, entire or niche markets, to promote the company as a whole or a specific product; the measurement of a marketing campaign's success is how well the target market is reached. And how well the target market responds.
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Choosing Your Marketing Strategy
A rock-solid marketing strategy is probably the single most important factor that will contribute towards the long-term sustainable success of any business venture, yet most businesses don't have one, or don't implement it consistently. This actionlist outlines how to give your business a competitive edge by creating, implementing, and maintaining a dynamic marketing strategy.
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Redbeard Communications' Designs Receive 24 Awards for Marketing Excellence; Marketing Materials Recognized by Credit Union Executives Society, Credit Union National Association and Marketing Association of Credit Unions
Business Wire UK Jul 10 2006 1:39PM GMT
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E-MarketingMania
Email 10 MILLION DAILY! 100pt-in - Complete Marketing Tools for all your Marketing Needs!
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Social Networks and Viral Marketing (Page 2)
iMedia Connection: Social Networks and Viral Marketing (Page 2). Viral marketing isn't about products or value in the traditional sense; it's about trust and fair-exchange and is pyramidal in structure. Here is a graphic representation of the pyramid: The base...
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15. Little Rock Arkansas Yellow Pages. MARKETING & SALES CONSULTING ...
eCommerce Info Centre, Site ... Arkansas (AR) Marketing Consultants and Firms Marketing Consultants and Firms in Arkansas categorized by city offering ...
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Word-of-Mouth Marketing Campaign a Cornerstone of Startup's Success
The emerging “word-of-mouth marketing” trend capitalizes on the fact that consumers trust peers more than any other group. The objective is to identify potential “evangelists” – consumers who could become passionate about the product and pass on that passion to others – and “gatekeepers” – those who were trusted by larger groups of consumers, and could spread a more objective but positive message to their groups. By targeting, sorting and cultivating, companies can find and engage these consumers via email and the Web, and hope they will spread the word online via blogs, chat rooms, etc. For Water Sensations, a major driver is the health aspect of water, and the critical role that Water Sensations can play in helping people to drink the recommended amount of water every day – without extra calories, carbs, sugar or artificial ingredients,” she adds. They enlisted the help of Judy Hochstadt, MD, a leading pediatric endocrinologist and diabetologist, and began implementing what they call their “extreme targeting” word-of-mouth marketing campaign. (PRWEB Jul 12, 2006)
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Weak Revenue? The New Fix for Sales, Marketing Problems
"Sales and Marketing the Six Sigma Way" to be released by Kaplan Publishing (formerly Dearborn Trade Publishing) August 1. Case studies of tools from GE, Motorola, and Toyota now shaking up sales and marketing. (PRWEB Jul 13, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/SW5zZS1Db3VwLVBpZ2ctU3F1YS1JbnNlLVplcm8=
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Marketing e commerce Suite 995.00
The standard version of our e commerce solution with the SpiderLoop Marketing system from MMK Technologies.
SpiderLoop Marketing Plug in
5 phone support incidents contract
10 email support incidents contract
Unlimited Forum Support
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Game Conference for Developers
MI6: Game Marketing Conference scheduled June 27-28, 2006 in San Francisco, California.

The conference includes special sessions specifically for Game Developers to learn about marketing to publishers! MI6 is the premier conference for marketing, promotion and
design professionals in the gaming and interactive media.

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BlogKits Launches World's First True Performance Marketing Network for Bloggers
Global performance marketing firm Forge Corporation Ltd. has acquired BlogKits Blogging Network. Launching world’s first performance marketing network built for bloggers. (PRWEB Jul 13, 2006) Trackback URI: http://www.prweb.com/dingpr.php/RW1wdC1Ib3JyLUhvcnItUGlnZy1JbnNlLVplcm8=
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Auto-Responder Email Marketing Rejuvenated by New ResponseBooster System
In recent years, large ISP’s have waged war on SPAM, and like all wars, there have been "civilian casualties". Many businesses have relied heavily on auto-responder email systems to communicate with clients and prospects, but due to SPAM filters, such legitimate communications may not reach their intended recipients. iTime Marketing, a Dallas-based marketing firm, has launched a revolutionary auto-responder marketing application to help solve this problem. (PRWEB Jul 10, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/TG92ZS1Mb3ZlLUZhbHUtUGlnZy1JbnNlLVplcm8=
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VisionPoint Marketing Sponsors Greater Raleigh Chamber Of Commerce AM Network Social
Diane Kuehn, president and CEO of VisionPoint Marketing, an online marketing solutions agency, has announced that the firm will sponsor the Greater Raleigh Chamber of Commerce AM Network Social. (PRWEB Jul 16, 2006)
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San Diego Marketing Firm Launches Series of Do-it-Yourself Seminars to Help Business Owners Steal More Market Share
Runaway Brandit Inc. offers a series of marketing seminars designed to teach business owners how to market themselves more effectively and gives them an opportunity to receive free marketing support. (PRWEB Jul 6, 2006) Trackback URI: http://www.prweb.com/zingpr.php/UGlnZy1Qcm9mLUxvdmUtUGlnZy1JbnNlLVplcm8=
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Is link popularity really that important?
With the domination of Google and Yahoo on the search engine market, words like 'link popularity', 'link prominence' and 'link reputation' have become buzzwords in the search engine marketing industry.Many webmasters try to get as many links to their website as possible and some companies even offer '1000 links to your website within minutes'. But is link popularity really so important as many people want us to believe?
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Katrina, Rita and Generational Marketing
I have always had problems with the concept of generational marketing. Undoubtedly, when you are born has some affect on your resulting attitudes and behaviour. But how does this factor stack-up against the plethora of other things like gender, race, heal
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Give Goals to Your Network Marketing Business
Too often people join a network marketing business after a few months then quit. No matter how successful their sponsor is, or no matter how much their sponsor wants to help them succeed, they will simply give up.Does this sound familiar? I too made those mistakes years ago. However, I belief I can be successful in network marketing business, and I continued on the journey. One thing I've learned that's really important and keeps me on the track is to set goals for myself to achieve.
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RSS Marketing Studies
An online magazine that focuses squarely on RSS marketing strategies, publishing news, commentary, advice and developments. Staying up to date is as easy as subscribing to the RSS feed, go figure!
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Member of the Advisory Panel to The Marketing Leaders
I've had the honour of being asked to become the member of the Advisory Panel to The Marketing Leaders, specializing in Search Engine optimization and Search Engine Marketing....
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Best Transportation Website of 2006 to be Named by Web Marketing Association
The Web Marketing Association announces the call for entries for its 10th annual international WebAward Competition at http://www.2006webaward.org. The Web Marketing Association will again be honoring the Best Transportation Web site of 2006. (PRWEB Apr 21, 2006) Trackback URI: http://www.prweb.com/zingpr.php/UGlnZy1TcXVhLVRoaXItWmV0YS1IYWxmLVplcm8=
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Weight Watchers Online Marketing Director James Hilton to Leave for Inside
Weight Watchers online marketing director James Hilton to leave for global marketing agency Inside. (PRWEB Jul 17, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/U3VtbS1Qcm9mLUxvdmUtU3F1YS1JbnNlLVplcm8=
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Direct Marketing - Topix.net
Direct Marketing news continually updated from thousands of sources around the net.
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5 Successful Marketing Techniques
Here are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they're effective for building any businesses.
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Liz Handlin Joins BroadPeak Collaborative as Vice President of Marketing
CHICAGO – On July 11, 2006 BroadPeak Collaborative, Inc. (BPC) announced that Liz Handlin has been hired as Vice President of Marketing. Ms. Handlin brings nearly 20 years of experience in marketing, business development, recruiting, and communications to BPC. (PRWEB Jul 13, 2006) Trackback URI: http://www.prweb.com/zingpr.php/SG9yci1JbnNlLUNvdXAtU3F1YS1JbnNlLVplcm8=
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Marketing Manager - Chemical, Environmental — Basingstoke, Hampshire
Permanent — Salary: £45,000 — This is an excellent opportunity, a leading scientific & environmental manufacturer and supplier of scientific & membrane systems is currently looking for a Marketing Manager to work...
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Marketing Heroes

Seth posts about the problematic nature of making decisions under the 'guidance' of your marketing heroes. Point taken. You see this every day. I guess I think it's more an issue with sales than it is with Marketing. If you follow Mintzberg or Kotler or Guy Kawasaki or Jagdish Sheth, I don't know that it matters too much.

However, when it comes to sales strategy, many a disagreement can arise, especially at startups who are just defining their sales & marketing strategies, when you follow one sales type, such as Zig Ziglar, or a similarly slick figure vs. someone like Neil Rackham, who advocates a question/consultative strategic approach to selling.

Personally, my marketing heroes are:

1. Raj Devasagayam, my college marketing professor who told me that everything I needed to know about marketing I really learned in marketing 101. I prove him right every week.
2. Neil Rackham. SPIN selling & Major Account Selling Strategies changed the way I sell
3. Everyone who's featured in: 'Marketing Classics: A Selection of Influential Articles' (Ben M. Enis, Keith K. Cox, Michael P. Mokwa)

Who are YOUR sales/marketing heroes?

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