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When you start out a home based business it's a common mistake to start off advertising your website. If you have a website with lots of things for sale on it you'll probably just end up confusing your potential customer. They may or may not be able to determine what it is that's for sale. Here are a few reasons why it's better to advertise a Splash Page/Squeeze Page vs. a Website.

1. If you're using Google Adwords to drive people to your site then you'll want to get sales for your advertising dollar. If you're paying for people to come to your website and they are confused about what it is that's for sale, chances are that they will click on through. If a splash/squeeze page is used then you can capture names, email addresses and a whole lot more useful information. By using the splash page/squeeze page you will at least get some information in which you can use for a sale down the road. Having a newsletter sign up on the splash page/squeeze Page will accomplish this.

2. If your using Traffic Exchanges for your advertising then you'll want to make sure that your surfing is all for not. Using a Splash/Squeeze Page to capture leads for your business is what people are doing more and more now. The splash/squeeze Page forces the surfer to put in info by using a method like: "If you join now I'll give you this free.....", or "Join up now before it's too late". By using this method the seller accomplishes two things; they obtain info on the potential customer and give away probably some sort of viral e-book/software etc... This method of advertising is becoming more and more popular. Why? Because it produces results.

3. Joining Ad forums/groups is another yet not as effective way to advertise yet the same thing applies here as well. By using a well thought out ad and using a splash page/squeeze page to obtain information you will accomplish some results. If you just advertise your website, again people will tend not to take your offer up because they get confused about what's for sale.

By using a splash/squeeze page you will obtain very important information on your potential customer which will give you an opportunity to repeatedly give you chances to sell what ever it is you're selling. The whole idea of Internet Marketing is to have buyers for your products and to be able to have repeat customers is what the splash page/squeeze page is all about. If you just advertise your website then you risk the customer clicking through and not ever seeing them again.

About the Author

To find the Best Home Based Business Ideas and Opportunities Visit: http://www.siriusfreehomebiz.com/blog

Myth #1 - "It's easy, just put up a website and you're set for success"

Many perceive the sheer numbers of people online equates to enough of them coming to your site and making it consistently profitable. It doesn't quite work that way because if your site is out of sight, out of mind, then nobody knows it even exists.

Remember, when you search for something online, you go to a search engine, type in your phrase and you get pages of results. This is exactly what your customers do! Not only do you need to register on search engines, you need to be prominently registered - aiming for top ranking or at the least, second page results. Anything less will considerably diminish your chances of being found.

Now if you don't even register on the search engine radar, how will your customers find you?

Myth #2 - "Anybody can do it"

Very few people can do it right.

Attempting website promotion services on your own is disastrous. It is extremely time consuming and will greatly frustrate and disappoint if not done correctly. A lot is involved - the entire website promotion process is composed of several components that must fit together in a synchronised way in order for it to work properly.

Let's take just three of the many aspects of website promotion to illustrate this myth:

1. Keyword research
2. Copywriting
3. SEO Marketing

These form the backbone of any website promotion strategy, but how will you devise effective techniques for each of these when this area is not your company's expertise? Where will your company begin to research for keywords? Are they the correct ones? At what optimum density levels should they be used?

Your copywriting is crucial as is your SEO marketing. Who will write compelling and effective content to capture search engines, rankings and sales?

These are just three of the many components. All it takes is just one aspect to be done incorrectly and it can retard the whole process.

Myth #3 - "Presentation Is Everything"

In website promotion services, this couldn't be further from the truth. Content is what makes or breaks a site's effectiveness. If you put up a site with nothing except amazing graphics and flash, you have zero chance of selling anything. But if you put up a site with nothing but sales-pulling copy and rich content, you have every chance of securing business.

Presentation is part of the process; it's not the process itself. There's a fine balance that must be struck between visual appeal and effective copy. Professionals know how to integrate the two at just the right levels.

Myth #4 - "Sending Your URL to Thousands of Search Engines Is A Good Way To Get Business"

It's actually a good way to have your site banned or de-listed from search engines. Any company that offers to blast your site to thousands of search engines is a company worth putting on your blacklist. Unfortunately many businesses register thinking this technique works. All you are doing is spamming the search engines and they don't like it at all.

The best way to get business is having a results proven company put together a well planned website promotion campaign using the best experts available.

Myth #5 - "Website promotion is fast and yields quick results"

Whilst some aspects of website promotion are relatively quick, most of it is an extended process that takes time to research, develop, test and implement. It's not about getting a quick sale. Building trust and credibility with your customers takes time and often results in longer term relationships. Results are always contingent on the quality of the website promotion program. Naturally, profitable programs will yield much higher results over the same time period as mediocre programs.

The Author has put together a resource website strictly to educate potential and current business owners about website promotion. You can visit it at http://www.1web-site-promotion.com.